What Are Five Marketing Strategies That Retailers Spend Half Of Their Annual Budget On?. Retailers invest nearly half their annual budget in five key strategies digital ads, influencers, content, loyalty, and omnichannel marketing to drive growth and retention. Learn how retailers use digital advertising, email marketing, social media, loyalty programs and content marketing to reach and engage customers.

Learn how retailers use digital advertising, email marketing, social media, loyalty programs and content marketing to reach and engage customers. Budgets reflect the importance of these strategies, often comprising half of the total annual budget. Retailers invest nearly half their annual budget in five key strategies digital ads, influencers, content, loyalty, and omnichannel marketing to drive growth and retention.